The project located in Sector 31, benefits from seamless connectivity to key commercial hubs such as Cyber City, Golf Course Road, and Udyog Vihar, while also enjoying proximity to well-established social infrastructure, including reputed educational institutions, healthcare facilities, and retail destinations. Its central location and mature ecosystem continue to position it as a preferred residential address within the NCR region.

The company added that the earlier phase of Birla Arika also witnessed strong demand, with Phase I recording sales of around Rs 3,000 crore.

K.T. Jithendran, MD & CEO, Birla Estates, stated, “Bir/a Arika has been conceptualised with a clear focus on design-led differentiation - from low-density planning and expansive green spaces to thoughtfully curated lifestyle amenities. The strong response to Phase 2 reinforces our belief that today's luxury homebuyers are seeking not just scale, but superior everyday living experiences. This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market. '

Aditya Birla Real Estate (formerly known as Century Textiles and Industries) was established in 1897. It has a presence in the cotton textiles, pulp & paper, and real estate sectors.

The company reported a consolidated net loss of Rs 72.85 crore in Q3 FY26, compared with a net loss of Rs 40.59 crore in Q3 FY25. Total income declined 56.70% year-on-year (YoY) to Rs 90.33 crore for the quarter ended 31 December 2025.

The counter rose 0.17% to settle at Rs 1,182 on the BSE.